Real Estate Media that Makes your Phone Ring!
As a professional realtor, you wear a ton of hats.
One of the biggest hats you wear is that of a professional marketer. You should be viewed by your potential clients as the only person to choose because of the big splash that you make to sell their home. They want to know that you will show their home beautifully and to a big audience so that the perfect buyer will be immediately drawn to their home (and they will pay top dollar for it)!
So here then is a guide to the types of media that you should use to create that big splash that your clients want.
BRILLIANT FRONT AND CENTER EXTERIOR PHOTO
This is the must have photo for all your property marketing. It will likely be the first image that a potential buyer sees on the MLS, social media, your website, a property website and many other marketing pieces.
KITCHEN EYE CANDY
Your buyers are going to spend many hours in here so prioritize having lots of kitchen images to choose from that highlight buying features like this giant island, appliances, cabinet space, backsplashes or lighting.
SERENE MASTER BEDROOM
Do the photos of the master bedroom give the buyer a sense that this is a calm inviting space to retire to after a long day?
FAMILY AND ENTERTAINMENT SPACE
Realtors who create opportunities to show off a homes ability to entertain will win. Doesn’t this home look ready-made for backyard family marshmallow roasting or dinner parties?
SOCIAL MEDIA GRAPHIC PHOTOS
Our editors choose highlight images from our photo shoots and automatically create social posts that announce your new listing and invite viewers to see more.
OPEN HOUSE GRAPHICS
Your sellers will be confident that they were correct to place their trust in you when they see that you are such a pro in creating buzz around their sale.
COMMUNITY AERIALS
Maybe your listing doesn’t have the curb appeal that you’d prefer. You can still aggressively market the community it sits in to deliver big appeal. Buyers with families love seeing just how close they are to parks, lakes and trails!
PHOTOS ON THE NEW OWNERS
We all work for people and their smiling faces should be a big part of your profile. Photo used with permission from Dave Rohlf.
QUADRANT SOCIAL POSTS
At Home Story Visuals, we love these quadrant images. They quickly tells a story about both the interior and exterior of a listing and makes you look so good! Images used with permission.
IMAGES FROM YOUR OFFICE
The market doesn’t necessarily think about all the work that goes into buying or selling a home. You can instantly reference all the background work that needs to happen by posting a photo of you at your desk, driving to a listing or with your team. Photo used with permission.
STOCK IMAGES
Just getting started? Don’t have any new images from listings?
Use stock images to start conversations about homes and real estate. Caption the photos with a question like “What do you think of this lofted storage area?” stock photos are also great to highlight style trends.
Unsplash is a great source for free stock photos. don’t forget to credit the photographer (which may or may not be required by the stock source).
Photo by adam winger
These are a few of the essential images that you can use to share a new listing. The busy agents that we work with love that we can provide all these images for them because we know that they are busy and can better spend their time with clients and family.
Sean @ home story visuals