Case Study
493 Autumn Blaze Trail, Hudson, WI
THE MISSION
Increase awareness of this newely listed 6000 sqft European chalet style home on 2 acres in Hudson, WI.
STRATEGY
The property already had good professional photography of the interior, exterior and aerials and a photo slideshow was created from these images. We found the slideshow at 2:08 to be far too long and unengaging. This slideshow was public but not actively marketed.
We proposed a video tour of the interior and exterior of this magnificently crafted custom home that focused on the top 5 unique assets of this home as identified by the agent.
Below was the final video:
Autumn Blaze final
VIDEO EDITING & CLIENT REVIEW
After a game planning session with the clients, the footage was collected. A draft version was sent to the client for review. Our client wasn’t in love with the draft version. The feedback received included concerns about fuzz in the interior footage, coloration of the exterior, omission of key features, repetition of other features but also included positive notes about specific shots. We are always aiming for clients to love what we do together but in this case, we did not achieve this.
We communicated our confidence that we could fix the concerns by replacing some footage, showing different angles, color correcting but we’re not as confident about the fuzz in the interiors.
Our client was considering her options and confidence is our ability to produce a video that she was proud to put her name on and rightly so. We offered our Not One Dime Satisfaction Guarantee which would allow her to walk away without charge if she wasnt satisfied with our work.
Our client agreed to the changes which resulted in the final version above. If I had to wager, I believe our clients gut response to the final version was better than the draft and likeable but not loveable. The edited video was approved.
Because the client also ordered our Automatic Marketing Kit, clips were extracted to make 5 short form or vertical ads for use on social channels—facebook, instagram and linkedin.
MARKETING MESSAGES
Signature Ad
Autumn Blaze Vert
Just listed Vert
Property Website
Pano Ad
Search Bar Ad
THE RESULTS
SUMMARY
It might be hard to call this a win. The viewership of media about this property did increase 5x but it is unknown whether this campaign has resulted in any direct calls, emails, showings or offers. A follow up summary will be added after follow up with the client. If even a single lead has arisen due to this content, then considering this a winning financial choice could be much easier to suggest.
More active social sharing would have valuable to further testing this content. However, if any hesitancy existed about the content itself and the clients overall satisfaction with it, then this certainly makes sharing content aggressively a difficult proposition.
BIG THANKS
Everyone at Home Story Visuals wants to thank Jeanette for the bravery to participate in this case study. Its not always easy to be transparent about ones business and ones home simultaneously so special thanks to her.
More than anything, we hope that our audience here will walk away feeling confident that we at Home Story Visuals want to help you win and will not stop ever to help make that so.